OUR PHILOSOPHY
Productos HB Aturalina is a Mexican company that, since its founding in 2020, has been passionately dedicated to the import and distribution of specialty functional ingredients for the food industry, providing strong nationwide coverage.
Guided by a strong commitment to ethical compliance, transparency, and absolute integrity, we focus our efforts on building honest, close, and long-term business relationships.
Our business philosophy is not focused on quick or impersonal transactions, but rather on co-designing tailored solutions through local technical support and personalized service.
To deliver on this value proposition, Aturalina has built a high-technology portfolio through its three strategic partnerships:
MONDILOR Leader in scientific systems for extending shelf life
MICROTERRA Pioneer in biotechnology and natural flavor modulation using functional Lemna extract
ATA FOODS Specialist in high-performance texture improvers and extenders for bakery, tortillas, and meat products.
All these solutions stand out as certified ingredients that meet the world's most stringent food safety standards. They are listed in the WHO Codex Alimentarius, recognized under the FDA's GRAS status, and approved by FEMA. This ensures our customers' peace of mind and protects consumer health.
FOOD INDUSTRIES
We support you with:
Extend Shelf Life
with gut microbiome-friendly preservatives
Optimize Flavor and Texture Profiles
by supporting Sensory Enhancement
Reduce Formulation Costs
with Extenders and Functional Ingredients
Meat and Sausage Industry
VECTUSEM E
Mondilor
Formulación diseñada específicamente para emulsiones cocidas de carne, salchichas, bologna y jamones rebanados. Reduce la sinéresis en empaques al vacío e incrementa significativamente la frescura.
VECTUSEM W
Mondilor
A powerful broad-spectrum preservative specially formulated for fresh sausages and raw meat products, helping extend shelf life while maintaining freshness, quality, and product appeal.
VECTUSEM P03
Mondilor
Advanced bacteriostatic solution designed for whole-muscle meats and injected products, such as ham, pork loin, bacon, and chicken breast. Helps maintain freshness, quality, and extend shelf life.
VECTUSEM C
Mondilor
Microbiome-friendly preservative for dry-cured meats such as beef jerky, salami, dry-cured chorizo, and dry-cured bacon. Helps extend shelf life while preserving product quality and flavor.
MAS U
MicroTerra
Functional system based on natural Lemna extract that can partially replace up to 10% of pork leg meat in ham formulations, while maintaining natural juiciness, firmness, and cohesiveness after cooking—with the same flavor and aroma profile.
MAS Alpha
MicroTerra
Flavor-modifying system (FMP) that helps balance and mask vegetal, bitter, or floury notes from plant-based flours and proteins used as extenders in processed meats.
ATAMEAT Ground / Shredded
ATA Foods
Advanced meat extenders designed to increase yield by up to 50% based on the weight of ground or cooked shredded meat. Improve moisture and fat retention, reduce cooking losses, and maximize raw material utilization—helping lower formulation costs, increase profitability, and reduce the product’s carbon footprint.
ATAMEAT-C
ATA Foods
Specialized functional extender for chorizo formulations, designed to increase meat yield by up to 50% while effectively retaining moisture and fat during cooking. Helps reduce cooking losses, optimize raw material usage, and lower formulation costs.
Tortilla industry
ATASOFT-TX
ATA Foods
Texture improver line specially designed to address common tortilla quality issues such as poor flexibility, stiffness, toughness, and dryness. Available in three variants: TX-T (flour tortillas), TX-H (white corn tortillas), and TX-HA (lime-treated corn tortillas).
ATASOFT-ELX
ATA Foods
Advanced texture improver line designed to enhance tortilla quality by addressing common issues such as poor flexibility, stiffness, toughness, and dryness. Available in three specialized variants: TX-T for flour tortillas, TX-H for white corn tortillas, and TX-HA for lime-treated corn tortillas.
ATASHIELD-KF3
ATA Foods
A versatile, general-purpose preservative for corn doughs, corn and flour tortillas, and flatbreads. Extends shelf life while helping preserve the product’s natural taste and aroma, without the chemical or acidic aftertaste commonly associated with conventional preservatives.
Bakery & Confectionery Industry
Dough Enzyme Solutions
ATA Foods
Improver for sweet doughs and pastries (improves water absorption, strengthens the flour, and standardizes crumb structure); Improver for laminated doughs (prevents tearing, reduces dough toughness and resting times); Improver for white bread (improves volume, softness, and machinability in production).
Egg Replacers (ATAFOAM-E / L / SBD)
ATA Foods
Powdered egg replacer line that eliminates cold-chain requirements and reduces the variable costs associated with fresh eggs. ATAFOAM-E (for cakes and cookies, reducing fat by up to 25%); ATAFOAM-L (for low-viscosity batters); ATAFOAM-SBD (accelerates fermentation by up to 40% in sponge cakes).
Dairy Industry
MAS Alpha
MicroTerra
Premium kokumi extract, FEMA GRAS No. 5104, designed to enhance and optimize the sensory profile of yogurts, dairy beverages, protein drinks, and plant-based formulations. Helps mask Stevia’s metallic aftertaste, reduce the bitter notes of pea protein, and soften green notes from soy, while enhancing creaminess, flavor persistence, fullness, and overall mouthfeel.
Sauces, Guacamole & Preserved Foods Industry
Puren Avo 163 & Vectusem AV
Mondilor
Clean-label ingredients specially formulated to delay oxidation in fresh processed guacamole. Help prevent premature browning of avocado pulp during thawing and display, extending its fresh, appetizing appearance from 3 to 10 days.
Vectusem D05 (D Range)
Mondilor
Clean-label bacteriostatic preservative designed for raw, unpasteurized sauces, dressings, and dips made with fresh or processed vegetables, helping control mold and yeast growth while extending shelf life.
Puren (Clean-Label Range)
Mondilor
Clean-label bacteriostatic solutions based on synergistic ingredients, designed to extend the freshness and shelf life of fresh and processed ready-to-eat vegetables, fresh-cut fruits, and acidified preserved foods.
ATA-KET-125 (Premium Powdered Ketchup Sauce)
ATA Foods
Instant powdered base made from high-quality dehydrated natural tomato, formulated to deliver ketchup with a taste and consistency comparable to leading brands. Its key advantage is reducing operational waste while optimizing storage space.
ATA-BBQ-260 (Premium Powdered BBQ Sauce)
ATA Foods
Instant dehydrated system made with natural tomato and a selection of fine spices, delivering the smoky character and sweet notes of a traditional barbecue sauce.
ATA-WNG-130 (Powdered BBQ Wing Sauce)
ATA Foods
Specialized powdered formulation for snacks, carefully balanced for the ideal acidity and flow properties to evenly coat fried chicken pieces.
ATA-ITA-125 (Premium Powdered Italian Sauce)
ATA Foods
Instant blend made with dehydrated tomato and seasoned with garlic, onion, oregano, and fine herbs.
ATA-BBQ-REN (High-Yield Powdered BBQ Sauce)
ATA Foods
High-dilution dehydrated formulation with an ultra-optimized cost, specifically developed to meet the demands of high-volume production in industrial cafeterias, commissaries, and catering operations.
Foodservice Industry
Batter & Breading Systems
ATA Foods
Designed to deliver excellent, uniform adhesion to proteins and vegetables. Creates a protective barrier that helps minimize oil absorption during frying, delivering a crisp, golden coating that stays crunchy for longer—an essential advantage for buffet service and food delivery operations.
High-Yield Meat Extenders & Stabilizers for Prepared Dishes
ATA Foods
Functional systems that bind moisture and fat while controlling syneresis in foods held hot before serving. Ideal for extending meat-based dishes and fillings while maintaining a soft, juicy texture and the perfect bite.
Soup Bases
ATA Foods
Concentrated formulations designed to deliver consistent flavor across high-volume batches, every shift. Significantly reduce prep, pre-cooking, and seasoning time in the kitchen, lowering labor costs and streamlining inventory management by replacing perishable ingredients with shelf-stable powdered solutions.
CERTIFICATIONS
The companies and products we represent operate under rigorous quality and food safety systems and hold certifications such as:
ISO 22000
HACCP
BCR
FDA
KOSHER
HALAL
Upon request, copies of these certifications, technical specifications, safety data sheets, and certificates of analysis can be provided. Let us visit your facility and start a conversation about how we can support your business.
Productos HB ATURALINA is proud to be a member of the following organizations:
